A friend of mine just emailed me that he had listed a site at Flippa but got a very bad response to his listing. Need less to say he did not end up selling it. He asked me why I thought this happened. I took a look at the expired listing and saw why.
- He never installed Google Analytics on his site and therefore could not post a screen shot for traffic proof
- He did not post a screen shot of his Adsense Earnings
- He never kept track of his CPA earning from the site
- He didn’t list where he ranked in Google and Yahoo for his main keywords
In other words he did none of the basics that need to be done if you have intentions of selling a site. But there is another factor at work right now in my opinion. Flippa is becoming a place where a lot of bargain hunters are hanging out
I’ve actually started using Adwords to sell some of my sites. I make sure to you Escrow.com, to manage the money changing hands, and set up a small page listing all the details and screen shots he never bothered to include in his Flippa listing.
For the $20 bucks a basic listing costs at Flippa, I might as well get more targeted traffic from Adwords. I would have paid around $300 to $400 for his site, it does rank #1 on page 1 for its main keyword, but I didn’t know he was selling it, and after no one bought it, his reserve was a little higher than $400 I didn’t want to make an offer and have him think I was taking advantage of his misfortune, maybe in a week or so.
So the moral of the story? One, do the basics mentioned above and think of alternate ways to sell a site other than Flippa or Digital Point.
